Web Design & Development
The Challenge
Victor Manufacturing is a leading manufacturer of equipment for moving, storing, and holding hot and cold foods. Maratopia was tasked with designing and building a replacement website to help Victor Manufacturing meet its ambitious goals for the future.
The website needed to accommodate the needs of both end-user and distributor customers, providing simple navigation of large amounts of detailed, and sometimes very technical product information.
Our Solution
- New website with an attractive, modern design
- Fully responsive, providing a great experience for users of all screen sizes
- Migration and bulk optimisation of product data from the old website and a series of product spreadsheets
- Enhanced product search facility with more control over results for common search terms
- Automatic product PDF generation from website content, allowing information to be downloaded, but minimising the work required to keep the large product database up-to-date
Results
Post-Launch results showed an improvement in traffic, including:
5.12%
Increase in session duration
(COMPARED TO THE SAME PERIOD PREVIOUS YEAR)
-9.69%
Bounce Rate Decreased
(COMPARED TO THE SAME PERIOD PREVIOUS YEAR)
