When you want to instantly connect with online customers, it doesn’t get much better than PPC (Pay-Per-Click).
When you pay for a billboard at a bus stop or a TV ad at a certain time, you might have researched that some of your target customers will be in place to engage with your brand, but it’s less certain that they’ll engage with it.
PPC ads are much more precise because they’re triggered when a potential customer actually searches for the products and services you sell – a persuasive advert pops up at the top of the search engine results and convinces them to click through to your website landing page.
But don’t forget that PPC works on social media too and if you want your brand to be part of positive conversations on the world’s most popular social platforms, it’s well worth considering.
PPC really ramps up your results when you need to stimulate sales fast – read on if you’re ready to sample the power of paid ads.
Leeds PPC Services
Content gap analysis
Unless you’ve got a bottomless budget, getting organic engagement on social media platforms is tricky and even if you’re spending a fortune on quality organic content, social platform algorithms might keep it from prospective customers because its in their interests to keep customers on their sites rather than sending them your way.
So paid social on a platform like Facebook or Linkedin uses demographic, psychographic and grographical information to serve ads to the right type of customers at the correct time. Combined with active social listening and the production of useful organic content, paid social can be the cherry on your PPC cake.
With paid search, display and social supporting your digital marketing efforts, you’ve got all customer connection bases covered.
Specialist Leeds PPC from Maratopia
PPC Campaign Planning and ManagementAs a hands-on Leeds PPC marketing agency, once we’ve agreed your PPC strategy, we’re delighted to take control of planning, executing and managing every aspect of your PPC campaigns, reporting results to you as regularly as suits, and always in a straightforward and transparent manner.
Ad copy written by our in-house content teamSome PPC agencies either farm out their ad writing to third parties or have staff other than their writers working on them. Not Maratopia – our versatile and highly-qualified in house writers are adept at crafting concise and clickable copy, which is why they’ll be turning their talents to making your pad ads pop.
Digital design for display adsOur dedicated designers know exactly how to make sure that potential customers engage with your brand when they’re in the initial stages of interest and when they’ve previously considered your offering, but life got in the way. With awesome aesthetic design and clever interactive ad formats, you’ll soon be first and foremost in customer’s minds.
Perpetual optimisation of all campaign typesLike any type of digital marketing, PPC is an ongoing process where what works amazingly well today might not be as effective a few weeks or months down the line. That’s why we never rest on our laurels after the initial flushes of success – whether we’re running your search, shopping, display, social or remarketing ad campaigns, we will tweak and fine-tune them as standard. Optimization is at the heart of everything we do with PPC.
Plain English analysis and recommendationsWhen your ad formats have very restricted character counts, it’s vital that you use Plain English to get the message across clearly to customers. So we’ll ensure all waffle and jargon is removed and you get straight to the point with short and punchy prose that’s still persuasive and poetic.
Optimisation of landing pagesAs we’ve mentioned, it wouldn’t make sense if your paid ads attracted customers like honey to bees, but your landing pages made them bounce right back – we’ll make sure they’ve got stickability.
Seamless integration with other digital channelsGetting the right ingredients in your digital marketing mix is a bit like baking a cake – we have the experience and expertise to ensure that when PPC is added it ensures your overall campaign rises to the occasion.
Seamless integration with other digital channelsCall us today on 01335 130 898
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Next steps for Leeds PPC
If you’re convinced that your Leeds firm can benefit from PPC, or even just curious about what it can do, that’s brilliant – we would love to chat so we can listen to your goals, get to know your mission and customers and recommend the best way forward.
We’re all about connecting you with new and existing customers in new and exciting ways, and PPC can be a core part of your digital campaigns and enhance your digital presence considerably.
Whether you want to book a free PPC audit, have a general chat on the phone or drop us an email with a few details on your desires, we can’t wait to hear from you.
Parking / Directions
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01135 130 898
Find parking nearby at Crown Street, Castle Street and West Street.
Frequently Asked Questions (FAQs)
Got more questions about our PPC Agency in Leeds?
Interested in PPC marketing but still got a few burning questions? You’ll find answers to some of our most common FAQs below, but if you can’t see your particular query, contact our Leeds PPC team and we’ll get back to you in a click!