SEO Agency Huddersfield

As the world moves increasingly online, it’s never been more important for your business to be easy for people to find online.

And whatever your line of business, potential customers searching for a local provider tend to be ‘high intent’, which means they’re ready to buy if they can find a trusted and reliable solution quickly.

SEO gets you found in Google’s highly trusted organic listing results and means they’re likely to click through and buy (or make another conversion) or even that they’re searching on their phone on the way to your area, which means they could soon be walking through your door.

All in all, you can see why SEO is powerful for any Huddersfield business, and don’t forget that if you’ve got regional, national or international ambitions, we can also use SEO to help you scale successfully in different markets.

Google Analytics and Google Keyword Planner are industry-standard SEO tools, but we have many search optimisation weapons in our arsenal, such as Raven, Screaming Frog, SEMRush and more.

An SEO audit crawls every nook and cranny of your website (in the same ways search engine spiders do) in order to analyse which elements of your SEO need improved so that you can rise up the rankings. Sifting through everything from the website architecture and navigation to page and site speed, keywords, meta-data and headings, you’ll end up with a detailed step-by-step report with straightforward recommendations for improvements.

Borrowing from the gunslinger symbolism of the Old West, ‘black hat SEO’ uses dodgy tactics like keyword stuffing to help you climb the search engine rankings, while ‘white hat SEO’ uses legitimate, established practices like keyword research, content that exhibits EAT (Expertise, Authoritativeness, Trust) and satisfies search intent, UX (user experience) elements like site navigation and speed, on-page SEO, internal links, optimised images and various other technical SEO strategies and techniques.

If your website SEO requires improvement, our technical SEO team have a range of tools ready to deploy that will create long-lasting upgrades to your performance.

But in simple terms, search engines look for the same things in a site as humans do: websites that look attractive, present the most relevant information first and fast, are quick to load and easy to navigate, and make finding out more information or making a purchase easy. In order to make search results more accurate and reliable, search engines like Google also frequently switch up their algorithms too, which means that every now and again your site will have to be tweaked so that it’s rankings don’t suffer as a result. SEO might sound simple but it’s easier said than done – you’re in the best hands with Maratopia though.

Put simply, content is the words and visual images that allow people to navigate your site, understand your products and services, and persuade them that it’s worth sticking around to find out more. If your content isn’t optimised for search engines, no one will find it there, so SEO content is the fuel your website needs to work and generate leads and conversions.