Customer-Centric Content Strategies

Your 4 Steps To Sustainable Success



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onsite content


If you’re hungry for great Google rankings, you need to EAT properly rather than stuffing your content with keywords.

Search engines are now boosting content that exemplifies Expertise, Authority and Trust – which means you need to create content that answers your customer’s questions with pinpoint precision and subtly steers them towards conversions.

Word count and formatting are increasingly relevant too – smash-hit content is now 1500-2000 words long and must be structured for search engine spiders as well as an intuitive reader experience.

If your content doesn’t follow this formula, you’ll lose custom to competitors who are more switched on.

Feed Me Delicious Content

Your Comprehensive Content Review Process

5 layers of outstanding optimization


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Analyse Current Content


We review and improve every word and visual element on each page to identify gaps and make recommendations.

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Research Industry And Competitors


We research your sector to consider any statutory requirements or formal conventions, reviewing top competitors and leading lights.

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Review Voice, Tone and Style


We’ll develop a voice that differentiates you from the competition and is distinctive to customers – with a tone that can be easily modulated for any touchpoint and stylistic touches that incorporate clarity and creativity.

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Research Keyword Metrics


Your content will be data-driven from creation to deployment – based on the high-value search topics, phrases and keywords that come directly from customers’ fingertips.

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Create Incredible Content


With copy and visuals that are compelling, creative, informative and relevant, customers and search engines can’t get enough of you.


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Research Keyword Metrics


We craft our content around high value, traffic driving keywords

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Create Incredible Content


We write compelling, high quality copy that fits the bill and pushes you up the rankings



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Create Incredible Content


We write compelling, high quality copy that fits the bill and pushes you up the rankings


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UX & CRO


UX is a techy term for User Experience, and CRO means Conversion Rate Optimisation – but you definitely need to deploy both of these disciplines to make your website work for your business.

So our talented developers and designers will analyse every technical element of your site to make sure that everything is geared towards ensuring every person who lands on your website has an enjoyable experience that drives them towards spending more time there, learning about your amazing products and services, coming back for more and crucially, spending their money with you.

Make Customers Love My Website

yOur UX Process

During our UX & CRO audits, we look at the following steps for each site:


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Pages


We tailor our analysis to your requirements: Homepage, category pages, products and more.

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devices


With over 60% of web traffic on mobile, it’s important to make sure you’re delivering the best experience - no matter the screen size

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volume


Whether your audience is massive or modest, we only collect the amount of data necessary for maximum efficiency

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analysis


Our expert team review each page, on each device, and collate expert advice and solutions

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report


We deliver a full report with each of our UX reviews, to give you the tools necessary to implement change


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Analysis


Our expert team review each page, on each device, and collate expert advice and solutions 

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Report


We deliver a full report with each of our UX reviews, to give you the tools necessary to implement change



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Report


We deliver a full report with each of our UX reviews, to give you the tools necessary to implement change


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Email Marketing


Don’t let GDPR gremlins give you nightmares – you can still grab fantastic results from email marketing campaigns with inbuilt data protection compliance.

Whether you want to rekindle the interest of prior purchasers with the spark of a special event or cement your expertise with an existing audience, email remains one of the most effective and engaging tools.


Our on-point email process includes extensive market research, customised content writing, eye-catching design and illuminating campaign reporting and analysis.

Energise Me With Email Excellence

yOur Email Marketing Process

Much more than hitting “compose”, our email campaigns take the following steps:


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Written Content


We write quality content, perfectly honed to your subject and audience

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design


We pair this up with cutting edge design - that works on every device - not just soggy stock photography

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build


Our technical team build in a number of platforms, so whoever you use, we’ll be able to craft an email that works with them

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performance analysis


Our expert analysis after the event will provide insight and information to better inform future decisions

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report


We deliver your analysis in an accessible form so that every aspect of your campaign results is clear, straightforward and easy to understand


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Performance Analysis


Our expert analysis after the event will provide insight and information to better inform future decisions

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report


We deliver this analysis to you in an easy to understand form, to ensure you aren’t in the dark about your campaign



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report


We deliver this analysis to you in an easy to understand form, to ensure you aren’t in the dark about your campaign


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Blogger Outreach & Link Acquisition


Once your onsite SEO is optimized, offsite SEO techniques like Blogger Outreach boost your chances of success by placing relevant articles on high-quality, high-traffic host sites.

This fuels your site with the ‘link juice’ that search engines love and further increases the likelihood of an excellent ranking, while driving high-intent traffic to your site.

Essentially, blogger outreach and link-building lets you stand on the shoulders of reputable established sites to reach an audience that’s already receptive to your offering – what’s not to love?

Boost Me With Blogger Outreach

yOur Outreach Process

Our outreach campaigns go through the following steps:


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Analyse Current Content


We thoroughly review the existing position of the website, and form a strategic plan of action

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Analyse Industry Landscape


We review your key competitors, and top industry players to further identify routes forwards

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Creation Of Unique Content


Our expert writers craft copy to perfectly suit the subject matter and site

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Placement On Quality Sites


These articles are submitted to authoritative “host” sites

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Long Term, Quality Growth


You’ll enjoy sustained increases over time, not temporary spikes followed by Google penalties.


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Placement On Quality Sites


These articles are submitted to authoritative “host” sites

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Long Term, Quality Growth


Our work produces sustained increases over time. Not short term jumps followed by Google penalties



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Long Term, Quality Growth


Our work produces sustained increases over time. Not short term jumps followed by Google penalties