Customer-Centric Content Strategies
Your 4 Steps To Sustainable Success
onsite content
If you’re hungry for great Google rankings, you need to EAT properly rather than stuffing your content with keywords.
Search engines are now boosting content that exemplifies Expertise, Authority and Trust – which means you need to create content that answers your customer’s questions with pinpoint precision and subtly steers them towards conversions.
Word count and formatting are increasingly relevant too – smash-hit content is now 1500-2000 words long and must be structured for search engine spiders as well as an intuitive reader experience.
If your content doesn’t follow this formula, you’ll lose custom to competitors who are more switched on.
Your Comprehensive Content Review Process
5 layers of outstanding optimization
Analyse Current Content
We review and improve every word and visual element on each page to identify gaps and make recommendations.
Research Industry And Competitors
We research your sector to consider any statutory requirements or formal conventions, reviewing top competitors and leading lights.
Review Voice, Tone and Style
We’ll develop a voice that differentiates you from the competition and is distinctive to customers – with a tone that can be easily modulated for any touchpoint and stylistic touches that incorporate clarity and creativity.
UX & CRO
UX is a techy term for User Experience, and CRO means Conversion Rate Optimisation – but you definitely need to deploy both of these disciplines to make your website work for your business.
So our talented developers and designers will analyse every technical element of your site to make sure that everything is geared towards ensuring every person who lands on your website has an enjoyable experience that drives them towards spending more time there, learning about your amazing products and services, coming back for more and crucially, spending their money with you.
yOur UX Process
During our UX & CRO audits, we look at the following steps for each site:
Pages
We tailor our analysis to your requirements: Homepage, category pages, products and more.
devices
With over 60% of web traffic on mobile, it’s important to make sure you’re delivering the best experience - no matter the screen size
volume
Whether your audience is massive or modest, we only collect the amount of data necessary for maximum efficiency
Email Marketing
Don’t let GDPR gremlins give you nightmares – you can still grab fantastic results from email marketing campaigns with inbuilt data protection compliance.
Whether you want to rekindle the interest of prior purchasers with the spark of a special event or cement your expertise with an existing audience, email remains one of the most effective and engaging tools.
Our on-point email process includes extensive market research, customised content writing, eye-catching design and illuminating campaign reporting and analysis.
yOur Email Marketing Process
Much more than hitting “compose”, our email campaigns take the following steps:
Written Content
We write quality content, perfectly honed to your subject and audience
design
We pair this up with cutting edge design - that works on every device - not just soggy stock photography
build
Our technical team build in a number of platforms, so whoever you use, we’ll be able to craft an email that works with them
Blogger Outreach & Link Acquisition
Once your onsite SEO is optimized, offsite SEO techniques like Blogger Outreach boost your chances of success by placing relevant articles on high-quality, high-traffic host sites.
This fuels your site with the ‘link juice’ that search engines love and further increases the likelihood of an excellent ranking, while driving high-intent traffic to your site.
Essentially, blogger outreach and link-building lets you stand on the shoulders of reputable established sites to reach an audience that’s already receptive to your offering – what’s not to love?
yOur Outreach Process
Our outreach campaigns go through the following steps:
Analyse Current Content
We thoroughly review the existing position of the website, and form a strategic plan of action
Analyse Industry Landscape
We review your key competitors, and top industry players to further identify routes forwards
Creation Of Unique Content
Our expert writers craft copy to perfectly suit the subject matter and site
