Tremendously Targeted PPC Campaigns
Whichever sector you’re in and whatever stage you’re at on your growth journey, precision PPC can springboard your success.
Our Google Ads Accredited PPC specialists compose highly targeted campaigns that connect with high-intent customers and deliver on your business goals like darts hitting treble twenty every time.
When you need to reach potential customers in the very moment they are searching online for your products or services but you don’t rank organically, a PPC campaign with a Paid Search focus puts you right in front of their peepers when it matters most.
[The team] set up PPC activity at selected Novotel and Ibis hotels in the UK. Never having engaged in this type of activity before, we didn't know how it would work or the results we could expect, so we relied on their expertise in the area. [Our Internet Consultant] set up some very targeted campaigns with specific keywords and really refined our messages to maximise click-thrus to our website. They were extremely helpful and ensured the campaign maintained momentum and gave us good results.Helen Sundaram, UK Marketing ManagerAccor Group09 Sep 2015
Thank you Steve and [Maratopia] Team, for all your support. The web knowledge of your team is second to none!!! Great people, great place, great support. Cheers Janet Jones Your Happiness Millionaire 🙂Janet Jones 09 Mar 2013
Rather than targeting users in the moment, Display PPC campaigns target users either before they’ve thought of buying (e.g. via interests or behaviours) or after they’ve visited your site but haven’t interacted with you (remarketing).
They primarily take the form of either an image slideshow or video and, in combination with paid search, create a conversion double whammy that captures customers at every stage.
Paid Social Media
To combat restricted traffic referral from social networks like Facebook, Instagram and LinkedIn, paid campaigns on these networks can often be the only way to generate meaningful levels of traffic — in this instance, it’s more effective than trying to increase engagement organically.
Paid Social is very much an extension of Paid Display — both tactics enable you to target users based on certain demographics, behaviours or locations as well via things like remarketing and email lists.
By segmenting your audience in this way to identify your core customers, you’re aiming with a laser beam rather than a scatter gun.
And when you deploy all three paid search strands at the right time, the result is digital dynamite.
PPC from Maratopia Includes:
- Complete campaign planning and management
- Copywriting for Ads by our in-house content team
- Digital design for Display Ads
- Ongoing optimisation of all campaign types (Search, Display, Shopping, Social & Remarketing)
- Plain English analysis, reporting and recommendations
- Optimisation of landing pages
- Smooth integration with your other digital channels