The popularity of remote working has grown massively over the last few years, with the Covid-19 pandemic playing a huge part in encouraging us to turn our dining tables into makeshift office space. However, in the years since we have been coaxed back into a normal...
There's no denying that the impact of the cost of living crisis on businesses is a scary concept, whether you're a high-flying high street brand, or a smaller local company trying to build your brand and keep your business afloat amongst rising energy bills and other...
April Fools’ Day is an annual celebration of all things comedic. And like any annual occasion that comes but once a year, it’s a great opportunity for brands to have fun with their audiences. Not to mention, it’s a prime time for viral marketing stunts, and brands...
Unless you’ve been living under a rock, you’ve probably heard of International Women’s Day. It’s a global day of celebration, commemorating the historical and cultural accomplishments of women all over the world and bringing attention to issues surrounding inequality...
While 2021 might not have been the 21st century’s finest year (though a considerable improvement on the low bar that was 2020), it was certainly part of a golden age in digital marketing as the incline of ecommerce showed no signs of slowly. And to capitalise, some of...
The last two years have taught us the hard way that no one can predict the future. But consumer trends can give us an educated guess as to the next direction of the market, and help build your strategy for the year ahead. Existing patterns can teach us a lot about the...
The Christmas advert has become as traditional as turkey. Every year we look forward to dazzling displays from our favourite brands – from shop windows to social media, we’re mesmerised by their fervour for the festive spirit. And when it comes to TV advertising, some...
In a world increasingly reliant on the virtual realm, your business needs to embrace the digital age in order to keep up with the ever-evolving market. It’s the 21st century, and ignoring technology is not an option. A 2019 survey indicated that 82% of CEOs were...
There are now more than 45 million social media users in the UK, and around 3.8 billion around the world. Chances are you found this blog through social media and you might even be double-screening right now as another viral headline vies for your attention. Stick...
What are brand archetypes? Brand archetypes are universally recognised personas which a company can align its brand personality with – in order to connect with customers on a more human and relatable level. Used appropriately, brand archetypes are recognisable to...