Whether you're a small business, or a well established corporate chain, remarketing campaigns can benefit every business model from the ground up. Your remarketing efforts can greatly impact your customer reach positively, and help to target potential customers who...
Our Search Marketing Blog Blog
3 Strategy Tips for a Successful Blogger Outreach Campaign
If you're looking to drive blog traffic and improve your domain authority metrics then a solid blogger outreach strategy should be the next step in your SEO efforts. A successful blogger outreach campaign requires well written content, collaboration with influential...
10 Ways To Craft Content For SEO
SEO-friendly content is carefully crafted to capture a high ranking on search engines like Google. Optimising content like blogs and videos for SEO ensures it’s relevant to popular search topics, phrases and keywords and formatted to satisfy user experience (UX) and...
5 Ways to Grow with International SEO
International SEO optimises every element of your website so that search engines instantly know which countries, languages and customers you’re targeting from a global internet population of 3.3 billion. In order to scale your business sustainably in areas like the...
Why should I care about Atomic Web Design?
Atomic web design compares website components to chemistry building blocks like atoms, molecules and organisms. You should care about it because it's a flexible, bottom-up, design solution that facilitates a fantastically smooth, consistent and natural user experience...
Maratopia Scores Google Exams Success
At Maratopia, we’re always looking for ways to help members of the team expand their skillset and advance their expertise. So we’re delighted to announce that our new apprentices Sean and Amber have embraced our commitment to learning by passing the prestigious Google...
What’s responsive web design and why should you bother with it?
Responsive web design ensures that your website offers an equally excellent user experience to people on any device or browser. It’s worth your while because it satisfies SEO and customer demands so completely that search engines like Google absolutely love it....
10 pros and cons of influencer marketing you need to know
Is working with an influencer a stroke of inspiration that’ll brilliantly boost your brand reach or bandwagonism that’ll ruin your reputation and blow a humongous hole in your budget? Instagram is the don dada of influencer platforms and it’s at the helm of an $8...
Ideal type – how brilliant typography elevates your brand
Typography isn’t exactly the most talked about topic – in fact, unless you work in print, publishing or another text-based profession, it may be entirely unfamiliar. But if you don’t yet know the difference between Times New Roman and Tahoma, or counters from...
Content Marketing Guide 2019
Remember that time in the pub when you said you wanted a free Content Marketing Guide that wasn’t as muddled and mysterious as a Morse Code manual for an origami Austin Allegro? And in the shopping centre, when you whispered a secret desire for content tips that were...