A long time ago, in a galaxy far, far away, competition in your sector possibly wasn’t as fierce and agile as a Nexu in search of its next meal.
However, in the digital domain, your business needs to be at the top of its intergalactic game to offer customers experiences that are as satisfying as a plate of Klatooine paddy frogs to a hungry Jabba the Hutt.
If you want to know five ways Star Wars helps you smash customer experience and save the universe as you know it, pin your peepers to this blog – and May the 4th be with you.
1. A New Hope
Just as Obi-Wan Kenobi was Princess Leia’s only hope in leading to Rebel Alliance to victory against the Empire, you need to be first choice for healing customer pain points.
So find out what problems customers find frustrating or downright flabbergasting – and let them know in simple terms why your products or services are the solutions they’ve been searching for.
But remember that if you’re truly innovative, your genius product might be solving a problem no-one even knows they have yet, and position yourself on the same pioneering timeline that stretches from the Model T Ford to the Millennium Falcon.
Once you’ve established yourself as a brand that offers brilliant answers, you’ll be the first pick for consumers seeking solid, straightforward solutions that make their lives simpler.
2. The chosen one
In the Star Wars galaxy, Anakin Skywalker is said to be the chosen one who brings balance to The Force. But for your business, every customer deserves this legendary status.
So set your blaster sights on providing a personalised user experience that makes each customer feel exceptionally valued.
Carefully crafted content that creates emotional connections which converts browsers to buyers and buyers to brand advocates is your best bet. Talk to customers in language they love and they’ll greet you like long-lost friends clinking glasses in the Mos Eisley Cantina.
3. Resist the Dark Side
Those on the dark side of the force are corrupt and villainous, led by dark emotions such as passion and aggression – don’t take the same tack when it comes to SEO.
Used properly, SEO launches your website up search engine rankings at light speed, but some attempt to game the system with black hat techniques so dastardly that they’d make Darth Vader blush – such as keyword stuffing and hidden text.
If you want your business to rank highly, use white hat techniques which conform to search engine guidelines and enable you to provide customers with genuinely helpful content. This way, you’ll build up a stellar reputation which the search engines will reward.
4. Jedi- level web design
Would the Rebels have been able to destroy the Death Star without the stolen plans which were stealthily stored in R2-D2?
Web design and development requires the same type of esoteric expertise needed to blow the Empire’s fearsome flagship to smithereens — it’s a Jedi-level art that makes your site as welcoming to customers as a Wookie’s warm and woolly embrace.
When your website provides customers with the answers they want as quickly as possible, has superb in-built SEO features and looks more beautiful than a twin sunset on Tatooine, you’re onto a winner.
5. ‘Be mindful of your thoughts…they’ll betray you’
These wise words which Obi-Wan bestows upon his padawan Anakin Skywalker transcend the business universe too.
Don’t become so blinkered by your own thoughts and opinions that you can’t see strategic decisions from a customer point of view. Instead, synthesise technical smarts and empathy at every touchpoint to humanise your brand.
There’s a lot to be learned from that famous galaxy far, far away – use these five Star Wars hacks to strike back and build your own customer experience empire.