Expert UX Analysis
Your website user experience (UX) affects customer satisfaction levels, brand perception and conversion rates – so it’s a vital part of your customer’s journey.
If your website doesn’t provide users with a straightforward and enjoyable experience from the get-go, they’ll bounce right back to the search engine results page and straight onto the site of one of your competitors.
Our talented web development team use a variety of technical tools to analyse your website’s current user experience (UX).
With this data at our fingertips, we’re able to make effective design and marketing modifications that’ll captivate your visitors from the moment they land.
With this immediate engagement comes an increase in session duration, pages per session and, most importantly, online lead generation and conversion.
According to Forrester Research, a well-designed user interface could increase your website’s conversion rate by up to 200%, while an improved UX design could boost conversion rates to 400%
Conversion Rate Optimisation (CRO)
The end goal for a business website is to convert visitors into customers. It’s therefore essential that you’re aware of any parts of your website that are undermining your efforts and blocking conversions.
Our team of conversion rate optimisation (CRO) experts will examine user feedback and analytics to identify obstacles that are stopping visitors from following your calls-to-action (CTAs). They’ll then make the changes that will help your conversion rate soar.
But CRO isn’t just a one-time deal – it’s an ongoing process which requires continuous monitoring. So our CRO specialists will keep a close eye on your site’s performance, so that the moment any issues come to light, the necessary tweaks can be made.
This agile approach means that you’ll increase customer satisfaction, reduce bounce rates and never get caught on the hop.
UX & CRO From Maratopia Includes:
Heat MappingPinpoint the parts of your site that are attracting attention and those which aren’t
Real User RecordingShows you exactly what people are doing when using your site
Conversion FunnelsIdentify opportunities for improving conversion rates
A/B testingDetermine the effectiveness of any web page adaptations
Customers Are Saying
I chose to work with Maratopia because I was impressed by the knowledge of the team that visited our offices and the examples of work they’d carried out for other companies in our industry.
The planning workshops at the start of the project raised interesting questions, generated great ideas, and proved to be a solid foundation to build on.
We love the finished website and have been delighted with the increase in visitors and social interaction since it went live.
Additionally, developing an ongoing business relationship is important to me and it’s reassuring that I can rely on Maratopia to take care of any future updates to our website.
I chose to work with Maratopia because I needed a new website.
I was impressed by their website development work provided for a number of other companies. I have found Maratopia to be an ideal business partner. They are really good at listening, providing clarity, and only then provided solutions meeting my business objectives. They also adapted easily during the development as my business needs became more tightly defined. Furthermore, the work was completed without fuss, on time and to budget, which is a major consideration for any business. In addition, developing an ongoing business relationship is important to me. I can leave technology development and ongoing website management to Maratopia.
This allows me to concentrate on writing new content, building my client base and generating revenue.
We had our Website built and designed by Maratopia, I am so delighted with it.
The team were professional, creative and completed our fabulous website ahead of schedule. They also had to work with a third party, which can be tricky, but absolutely no problem at all. All so smooth made my life so easy. They also helped me with the branding with research.
Thank you to all the team. for making my website so lovely.
We have worked with Maratopia to build upon our existing national & international SEO strategies and have been impressed with the professional manner in which they approach their work and importantly, the results we have achieved together.
The guys at Maratopia were brilliant, incredibly helpful and explained everything along the way, clearly they’ve spent a lot of time becoming experts in web development and marketing!
Great team and brilliant customer service! Thanks 🙂
We needed a brand new website, at short notice, and with a limited budget.
However, we also wanted great functionality, plenty of room for development and the ability to easily update content ourselves.
Maratopia came up with a solution for us which was just what we were looking for.
Chrisi and Tom were absolute stars at guiding us through the process and delivering on time.
Set up a website for us which has worked well.
Quick responses to additions & deletions when needed for marketing purposes.
Friendly & helpful team.
Persistent, practical and patient!
Excellent service – we are delighted with our new website.
Our online store was outdated, and wasn’t performing very well. Maratopia proposed a creative solution, provided an extremely competitive quote, and completed the project within 10 days. Conversion and revenue have been up substantially every month since the redeveloped site was launched, and I am extremely happy with their work.