Expert UX Analysis
Your website user experience (UX) affects customer satisfaction levels, brand perception and conversion rates – so it’s rather important indeed.
If your website doesn’t provide users with a straightforward and enjoyable experience from the get-go, they’ll disappear quicker than Usain Bolt after the starting gun.
Our talented web development team use a variety of technical tools to analyse your website’s current user experience (UX).
And with this delicious data at our fingertips, we’re then able to make effective design and marketing modifications that’ll captivate your visitors from the moment they land.
With this immediate engagement comes an increase in session duration, pages per session and, most importantly, online lead generation and conversion.
According to Forrester Research, a well-designed user interface could increase your website’s conversion rate by up to 200%,
while an improved UX design could boost conversion rates to 400%
Conversion Rate Optimisation (CRO)
The end goal for a business website is to convert visitors into customers. It’s therefore essential that you’re aware of any parts of your website that are undermining your efforts and blocking conversions.
Our team of conversion rate optimisation (CRO) experts will examine user feedback and analytics to identify obstacles that are stopping visitors from following your calls-to-action (CTAs). They’ll then make the changes that will help your conversion rate soar.
But CRO isn’t just a one-time deal – it’s an ongoing process which requires continuous monitoring. So our CRO specialists will keep a close eye on your site’s performance, so that the moment any issues come to light, the necessary tweaks can be made.
This agile approach means that you’ll increase customer satisfaction, reduce bounce rates and never get caught on the hop.
UX & CRO from Maratopia Includes:
- Heat mapping to pinpoint the parts of your site that are attracting attention and those which aren’t
- Real user recording to show you exactly what people are doing when using your site
- Conversion funnels to identify opportunities for improving conversion rates
- A/B testing to determine the effectiveness of any web page adaptations
- Recruited user testing to help wireframe and validate prototype features in early design stages