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Social media marketing guide

2021

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READY FOR SOCIAL MEDIA MARKETING THAT TRANSFORMS YOUR BUSINESS?

This fantastic free guide explains exactly what it is and why you need it.

Social Media marketing is the art of crafting creative, quality content that promotes your business, its products and services on social media platforms.

It’s a powerful marketing strategy because it puts you in direct contact with potential customers via the platforms they love to hang out on. This paves the way for the type of meaningful long-term relationships that translate to loyal custom and are vital to making the web work for your business.

Your social media presence is an opportunity to breathe life into your brand through the creation of an authentic voice, or brand identity, as well as clever content that oozes with personality and attracts floods of customers.

If you’re serious about social, you’ll need to spend some time learning the tricks of the trade, so you know the lingo for each platform, can chat confidently with customers and create connections that last.

This guide is your launchpad – it’s packed full of expert tips that will help transform your business into a social media giant..

WHY DO YOU NEED SOCIAL MEDIA MARKETING?

There are now over 3.48 billion social media users across the globe and this brain-boggling figure represents 45% of the world’s population (Source: We Are Social)

So if your business is shying away from the world of social, you’re not only alienating yourself from a large number of people your products are perfect for, but you’re also giving your competitors a serious leg up in your industry.

WHAT ARE THE MAIN SOCIAL MEDIAL CHANNELS?

There are several major social media channels out there, each with their own unique functions, opportunities and benefits.

Amongst the major players are Facebook, Twitter, LinkedIn, Instagram, YouTube and TikTok.

WHICH SOCIAL MEDIA IS RIGHT FOR MY BUSINESS?

When it comes to selecting your social media platforms, it’s fine to have a presence on several, but it’s more effective to focus your efforts on the sites where your target customers spend most of their time.

WHAT ELSE DO I NEED TO KNOW?

  • Who is using social media? Common misconceptions suggest it is only the younger generation that uses social media. This means many businesses are alienating older audiences from their social strategies, effectively wasting marketing opportunities.
  • How should my profile look? Visuals are extremely important - your layout needs to be immediately striking so that it encourages visitors to stay and browse your page.
  • What type of content should I share? There are many types of content that are well-suited to social media, including blogs, gifs and infographics. Find out more about each format to decide which ones are right for you.

HOW MARATOPIA CAN HELP YOU WITH SOCIAL MEDIA MARKETING

At Maratopia, we offer specialist support and guidance on all things social to create the perfect campaign that will bring results to your business.

To find out more about social media and what it can do for your business, as well as the services we offer, download our free guide!


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