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YPO
87.5%
Increase in new users
150%
Increase in transactions
283%
Increase in revenue

Industry

Involvement

Platform


wordpress


01.

The Brief

YPO supply pens, papers, computers, furniture and almost 30,000 other products to schools up and down the UK, and is 100% publicly owned, so the profits made by YPO are returned to its public sector customers, providing the public with fantastic value for money.

To boost the visibility of certain sections of its site, its sports equipment in particular, YPO hired us to facilitate strong yet cost effective pay per click (PPC) campaigns that would have a direct impact on its profits.

02.

Our Approach

In a bid to attract a wide number of new users to the site, we engaged our PPC experts to improve visibility in search results (often referred to as Google rankings) and drive more traffic to relevant pages.

To find out the best search phrases and marketing terms to use, we undertook a comprehensive research period in which specific keywords were looked at and their strengths and weaknesses tested. During this process, we kept the customer demographic and the brand integrity of the client, ensuring that we exceeded client expectations at every turn.

As a result, Maratopia identified a large number of previously unknown keywords (to YPO), opening up the possibility of consistently driving 10 times more revenue than they cost in clicks.

stats on a clipboard
YPO website
03.

The Results

87.5%
Increase in new users
150%
Increase in transactions
283%
Increase in revenue

Let's Get Started!

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THE PROOF IS
IN THE PUDDING

Our Work

From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.

Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.

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AX Paris
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Orchard Dental Practice
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Conversion rate increase
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Shrubbery Vets
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Increased conversion rate
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Ormiston Wire
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Year on year rise in goal completion
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