Withy Grove Vets

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Withy Grove Vets
6.76%
Conversion rate in 2020
13.97%
Conversion rate in 2021
01.

The Brief

Withy Grove Vets is a veterinary centre based in Preston. They approached us looking for a professional yet friendly website that would allow them to draw clients to their subscription pet care plans, and be able to integrate with a third-party symptom checker. And in the competitive market of veterinary care, Withy Grove needed to increase conversions through improved user experience.

02.

Our Approach

In order to meet their vision for the site, we implemented a subtle colour scheme, and combined rounded edges with professional typography to strike the perfect balance that Withy Grove Vets were looking for. To draw attention to their pet care plans, we created a specific section on their homepage that would provide clients with all the detailed information they would need. We also migrated the content on their existing pages, and merged elements to improve their SEO performance.

01.

Created a website that reflects the company’s friendly and approachable brand

02.

Presented their pet care plans in a way that allows clients to access all the information they need

03.

Migrated existing content by merging pages for an SEO boost

withy grove mobile site
withy grove laptop site
03.

The Results

Withy Grove Vets now have a website that fully reflects their friendly, yet professional approach to veterinary care. The inclusion of their pet care plans on their homepage now means that clients can easily access the information they’re looking for and join the plans with just a few clicks, boosting conversions. To help improve their SEO, we not only migrated their existing content, but where necessary, combined their thin content pages into longer, content-rich pages that are preferred by search engines.

6.76%
Conversion rate in 2020
13.97%
Conversion rate in 2021

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THE PROOF IS
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Our Work

From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.

Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.

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