Orchard Dental provide outstanding care to both private and NHS patients in Wirral. However, their outdated website didn’t reflect their professional services and was hard for clients to navigate. These navigational issues caused their conversion rate to suffer, as potential clients were unable to locate the information that they needed. Orchard Dental approached us in need of a website redesign that prioritised user experience.
When redesigning their website, we simplified their menu system in order to make navigation much easier for their current and potential clients. We also created a new and improved homepage that placed important information such as opening hours, emergency number, and booking close to the fold so that clients wouldn’t have to waste time hunting out what they needed. In order to give their layout a clean and crisp look, we utilised white space to ensure that clients were not overwhelmed with messy organisation. While their existing content was informative, it wasn’t SEO friendly, so during migration with combined shorter pages to enrich the content.
Website redesign to prioritise client navigation and simplified menu structure
Place vital information close to the fold
Sought to improve SEO by merging content during migration for longer more informative pages
Orchard Dental’s old website was hard for clients to navigate, so our new menu structure allows them to easily find all the information that they’re looking for. Having the option to book and appoint both in the menu and close to the fold provides a clear call to action that will aid in the improvement of conversions. Our clean, crisp design reflects the professionalism of the practice, and we improved their SEO through the merging of content during migration that has provided them with longer content-rich pages.
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From dentists to door suppliers, vets to visual content agencies, and educators to e-commerce, at Maratopia we’ve already helped brands big and small meet their business goals.
Check out the case studies below to see how we’ve built websites, optimised content, and managed SEO strategies for a wide range of industry innovators and historic institutions. Like what you see? Get in touch with us today to find out how we can help you.