The Challenge
Future Fit Training is a leading light when it comes to fitness instructor courses, providing fully accredited courses for anyone with a passion for the art of good health. Established in 1993 with the aim of creating a more effective and fully rounded fitness workforce, the company has created high-quality courses which left 96 per cent of its graduates “completely satisfied”.
Despite this success in helping fitness professionals meet their maximum potential, Future Fit Training needed our help to boost its web presence and maximise its audience reach.
Our Solution
We created an overarching content strategy to give Future Fit Training a helping hand, providing them with a three-pronged approach of:
Each article written as part of the offsite promotion campaign was honed to boost the SEO integrity of the Future Fit Training site, featuring keywords and organic links designed to bolster Future Fit’s Google rankings.
Every high-quality article was tailored specifically for Future Fit’s target audience, staying true to the tone set by the brand website, creating a synergy between the onsite brand identity and offsite articles.
These articles were complemented by an extensive PPC campaign which promoted various flagship services offered by Future Fit and were further strengthened by the creation of onsite SEO, which refined Google search rankings and increased the reach of the site on a granular level.
Results
19%
Average Monthly Growth
(COMPARED TO PREVIOUS PERIOD)
36%
Growth High
In December 2015
21,284
Visitors in One Month
Traffic High in January 2016
Future Fit Training has almost doubled its total reach from 2015 to 2016
