Case Study

PPC, SEO & Content Marketing

Anglia Ruskin UniversityPPCContent

The Challenge

Anglia Ruskin University Distance Learning is one of the major providers of distance learning in the country, supplying vocational courses for professionals in subjects as diverse as Applied Linguistics, Leadership Skills, and even a course promoting effective management in football.

When launching its distance learning brand and products six years ago, Anglia Ruskin Distance needed to quickly reach its target market and compete against other universities offering already established distance learning platforms.

This required a speedy response from us – a strategy which allowed for the efficient introduction of eye-catching content and marketing for our client.


our Solution

To help establish Anglia Ruskin Distance as a market leader in its field, we recommended a two-pronged approach of:

  • Pay Per Click (PPC) campaigns
  • Blogs to boost the veracity of the client’s SEO performance

Each of these strategies was chosen with the client’s budget in mind and allowed us to regularly and accurately measure the results of web success.

Weekly blogs (which would centre around one of the client’s courses or an educational issue of the day) were optimised to enhance the SEO performance of the site, while also providing with fresh content that was useful to its readership. The blogposts are also shared on all social media channels.

Our PPC campaigns proved to be an important supplement to our SEO activity, especially when launching new courses for the client. Over the years we’ve refined and improved these campaigns to provide Anglia Ruskin Distance with maximum exposure to its customer base and beyond.

The Results

We continue to maintain our strong relationship with Anglia Ruskin Distance, providing them with regular blogposts and PPC activity.


month on month growth

since the start of 2016


Conversion rate

from visitors who land on blog pages


Conversion Rate

Visitors on the overall site

67% conversion rate from visitors who land on blog pages, compared to 58% on the overall site