The ubiquity of the internet and widespread availability of personal devices means doing business across borders is within reach for all sizes and types of firms.
So perhaps your website has unexpectedly attracted promising leads from abroad or expanding into new territories is part of your strategic masterplan?
Either way, our international SEO service applies and adapts our expertise so you can capitalise on every opportunity brought by broadening your business horizons.
Steve from Maratopia was very helpful as he took time out of his day, in order to participate in some research, that I was doing for a University dissertation. He possesses impressive digital marketing knowledge, especially on SEO and web development. I would highly recommend the company for any businesses looking for marketing assistance.Mohammed Arbaaz 02 Mar 2019
We’ve been really happy with the Copywriting & Social Media services provided over the course of our relationship, as well as the honesty & enthusiasm that the Maratopia team work with. Should we need help with content in the future, they’ll be the first people we call.Alex Grace - Managing Director
What does international SEO involve?
Some of the same SEO principles apply in every market.
Therefore on a basic level, if you’re branching out to target customers in a different country and language, you’ll need to:
Apply country targeting via an international-friendly URL structure.
Use language targeting and tags to establish the appropriate language.
Produce and maintain quality content in the relevant language.
These high-level practices are merely the tip of the international SEO iceberg – but we’ve got the experience to dive deep to deliver the various components that support them.
Our comprehensive International SEO Service will:
- Establish what the main search engine is in your target territory – while Google is the main game in town in many nations, we’ll adapt our best practice SEO for players like Baidu and Yandex if required.
- Perform an international Technical SEO Website Audit which will elevate your visibility and rankings across different global markets and search engines.
- Conduct keyword research to analyze the high-intent, traffic-driving and SERP-satisfying topics, phrases and words for each specific global market. We’ll then map and optimise content so that it’s aligned with optimal user journeys aimed at conversions.
- Create bespoke content that’s appropriate for the user’s culture and language. This means avoiding any automated translation services and using native language content creators and copywriters who understand all the nuances of the culture. Further, if branding and design is required, we can ensure colours, logos and symbols are culturally sensitive.
- International blogger outreach which boosts SEO performance further by disseminating quality content on high-traffic, high-quality partner sites in each market.
- Data analysis, monitoring and reporting that synthesise and synchronise all of the above strands into an integrated strategy
What languages can you provide international SEO services in?
Our well-honed SEO process can be applied to any language and we have in-house content capability in:
We can also provide in-house native translation that spans several global markets, including: French (FR), German (DE, AU), Spanish (MX, ES, CR), Portuguese (PT, BR), Greek (GR, CY), Albanian (AL) and Italian (IT).
But if you’re targeting language markets outwith those mentioned, please let us know and we’ll do our utmost to assist.
Seamless SEO with terrific results in any international territory? Now you’re talking.
Chat to our Technical SEO Manager Marcelo about International SEO