In many ways, technology has transformed the way we sell.
For instance, the web and mobile phones have combined to create Martini marketing – connecting you to consumers any time, any place, anywhere.
But before you say ‘cheers’ while your phones ring and tills cha-ching, hard work is required.
Enter our expert search marketing team – with the cultured Content, SEO and PPC skills required to subtly attract and keep valuable customers while building brand presence on Google and elsewhere.
Now that’s something worth clinking your cocktail glasses to.
Search Marketing Campaigns
Every business wants the best bang for their buck.
So your customised Search Marketing campaign commences with a Discovery Phase where we get to grips with your brand mission, define your target customers and develop insights on what drives them, and audit your website architecture to ensure it’s set up superbly for customers and sales.
Your Discovery Phase Reveals:
- What your target customers search for online (down to the exact words and phrases), where they search and when.
- The type of Content they can’t get enough of and the channels they like it delivered on.
- The Social Platforms they prefer.
- Whether your website needs technical tweaks to increase conversions and improve user experience.
You’ll then have a refined strategic plan for a campaign that attracts awesome traffic, elevates engagement and inspires conversions – while efficiently focusing on the most appropriate channels and mix of marketing disciplines.
Thank you Steve and [Maratopia] Team, for all your support. The web knowledge of your team is second to none!!! Great people, great place, great support. Cheers Janet Jones Your Happiness Millionaire 🙂Janet Jones 09 Mar 2013
[The team] set up PPC activity at selected Novotel and Ibis hotels in the UK. Never having engaged in this type of activity before, we didn't know how it would work or the results we could expect, so we relied on their expertise in the area. [Our Internet Consultant] set up some very targeted campaigns with specific keywords and really refined our messages to maximise click-thrus to our website. They were extremely helpful and ensured the campaign maintained momentum and gave us good results.Helen Sundaram, UK Marketing ManagerAccor Group09 Sep 2015
SEO optimisation complemented by PPC improves ranking and brand presence and combines with content designed especially for your target customers to attract traffic, engage customers and drive sales.
Google isn’t the only search engine on the internet, but since it currently controls 97% of the global search market, all of our Search Marketers are fully-qualified in Google Analytics and Google Ads.
Search Campaigns For Any Business Sector, Size or Scope
We delight in developing dedicated search campaigns for diverse clients.
So whether you’re capturing custom as an immgration consultant or flogging high-heeled flip-flops to festival goers, we’ll find the most effective ways to help you achieve your aspirations.
And we can apply and adapt our search smarts to help regional, local and international operators – there are no barriers to doing multilingual business across borders.
Finally, although you’ll see a super ROI reasonably swiftly, maintaining web presence, reputation and results requires stamina as well as the necessary skill set.
But we agree with Napoleon that ‘victory belongs to the most persevering’.
And without blowing our own French Horns, we know we’ve got the creative energy and technical expertise to deliver terrific and sustainable campaign results.