Digital Marketing


20 February 2020


2 mins read

#FridayFiver ✋ – Handpicked and Deliciously Diverse Digital News

#FridayFiver ✋ – Handpicked and Deliciously Diverse Digital News

How’s this week treated you?

Has it been so manic that you’ve barely had time to stop and admire all that’s going on around you?

Or maybe you’ve spent all week getting hyped only to realise your weekend diary is as empty as a politician’s promise?

Whatever your situation, the #FridayFiver has got you covered – featuring five fantastic news stories guaranteed to get you firing on all cylinders.

Let’s get cracking!

🥤Coca-Cola with purpose

Coca-Cola is on a mission to unite fizzy drinks fans by rolling out a marketing campaign across Western Europe tackling prominent social issues. In an interview with the Drum, Walter Susini, Vice-President of Marketing for EMEA (Europe, the Middle East and Africa), explains how this purpose-driven crusade will work in practice.

Read about this refreshing marketing here.

⌨️ Google backtracks on keywords

Google’s Google My Business Help site recently advised business owners to include relevant keywords in their profile. However, once the SEO community caught wind of this, Google swiftly removed the guidance faster than a cheetah pouncing on its prey.

Find out more about Google’s U-turn here.

📱 Snapchat to undergo facelift

It’s been nearly a decade since multimedia messaging app Snapchat first burst onto the social scene. The app has changed a lot over the years, but it could soon be undergoing its biggest revamp yet, with a rad new redesign that could massively improve in-app navigation.

Snap your eyes on the story

🛩 Touch down for solar powered plane

The PHASA-35 solar-powered plane has just completed its first test flight in South Australia. The UK-made aircraft which was designed just two years ago will undergo further testing later this year and could be used to deliver 5G communications networks.

Get up to speed with this solar superstar

😜 Windows goes wacky

Computer operating system Windows has been giving users a whole host of problems under its latest iteration, Windows 10. However, glitches got serious when the latest update actually deleted people’s files, reverting their desktops to their default state.

Get your Windows lowdown here

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