Find Out How To Beat Your Competitors

Expert analysis to form the foundation of your SEO strategy

Fine-Tune Your SEO Performance

While our SEO services will put your brand on a level playing field with your competitors, our technical SEO audit will put you in a league of your own.

Your website will fuel your online presence and performance, so an audit is the first firm step towards identifying and remedying structural and content problems which are hindering its performance.

To formulate the best way forward, you need to know the exact state of play with your site’s current SEO – and our 30-point Technical SEO Site Audit will tell you everything you need to know.

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What’s Included In
My Technical SEO Site Audit?

We pride ourselves on our comprehensive SEO audits which give you the tools to get your site firing on all SEO cylinders.

Our evidence-based approach sees your site undergo a 30-point test which identifies all barriers to the top rankings and creates a strategy that gets you there – consider it your blueprint to search engine success.

The special ingredient is our Technical SEO Manager Marcelo – with eons of experience in the industry, he’s a long-standing digital marketing expert who knows what it takes to hit those top spots.

He’ll make sure the following elements are considered in your awesome audit:


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Competitive Search Space

Find out how you and your competitors are ranking, and discover keyword opportunities in your search space.
Find your current rankings for top keywords, as well as estimated clicks for each top ten SERPs position, and cost-per-click for paid search terms.
Assess search volume, competition and click-through-rates (CTRs) for top keywords to establish prime targets.
Find bid ranges for PPC marketing, as well as competition on keywords to establish where best to direct your efforts – PPC, SEO or both.
Identify long-term competitor trends and scale the competition, whether you’re up against big names or small businesses just like yours.
Check changes over time to competitor traffic, to find long- and short-term keyword trends in organic and paid search channels over time to find out what works.
Identify search terms outside of the top 10 keywords that can yield quick wins against competitors.
07.Keyword Trends
Review rising and falling trends in keywords over time, as well as associated ‘break-out’ terms.
Understand the organic keyword discovery of competitors, and potential traffic gains.
09.Keyword Trends

Review of rising falling and break out associated terms

Google’s Core Web Vitals

Fast, responsive sites perform far better in Google’s rankings. These tests assess critical success factors surrounding user experience and speed.
10.Site Speed
Find out how your site speed is performing on desktop and mobile devices, and how it compares to competitors.
11.DOM size
Check the size of all html components on a page, as excessive size will slow the site.
12.Critical Path Rendering
Poor or slow conversion of website code into screen pixels can reduce site speed, leading to penalties from Google.
13.Competitor Traffic Comparison
Compare competitors’ user experience offerings, and identify trends, scale and impact.

Content Gap Analysis

Content plays a major role not only onsite, but in search rankings. Find out how your content could be impacting your search rankings.
14.Keyword Density
Is your content keyword rich without spamming or keyword stuffing? Google and other search engines will penalise your site for these practices.
15.Duplicate Content
Our audit will check for thin content, as well as duplicate content and technical issues that inadvertently create duplicate pages.
16.Blog Analysis
Is your blog credible, updated frequently, well-designed? Are active share icons present? Does the blog link with the pages it should be supporting on your site?

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SEO Hygiene

Does your site stand up to basic SEO scrutiny, following best practices every step of the way?
17.Meta tags
Meta tags are information excerpts that describe a web page to Google and search users – we’ll check your metadata follows good SEO practice.
Many sites ignore heading structures, which give pages logical structures and enable search engines to better understand them.
19.Language Refs
Make sure your language refs tell Google what language and market your site is designed to target.
20.Image sizes
Reporting of large, slow-loading images which impact user experience and overall site speed can also impact your ranking factors.
21.Site Structure
Does the site have a logical structure that is easy for both search engine crawlers and humans.
22.Crawl Depth
Ensure all vital content is easy to find - the closer to the home page, the more valuable Google considers the content to be.
23.Image Optimisation
Using alt tags helps describe your image to Google and will help your images – and pages – to be found in search engine results.
24.Canonicalised content
Canonicalised content tells Google that similar content belongs with a mother page, so as not to be penalised for duplicate content.

Competitor Backlink Profile

The backlink profile of a site will impact the authority of your website. Good quality backlinks act as an amplifier for your content and turbocharges your ranking positions.
25.Follow Vs nofollow ratio
Tests to see if there is a natural balance to inbound links – too many follow links may look suspiciously like a link farm has been used.
26.Citation audit
Citations are vital for local search engine optimisation and should be consistent in their description of the business and locations. Many good, free listings go unclaimed whilst others may be toxic.
27.Comparative backlink strength
This assesses the strength of your backlink profile vs that of your competitors, as well as the quality of your backlinks. Backlink strength directly influences the authority of your page and its rankings.
28.Comparative Trust Flow
This measures the relative quality of your backlinks, taking into account factors such as site traffic.
29.Citation Flow
These assess low value links that could be damaging your profile, and may be a sign of sabotage by competitors.
30.Topical Trust Flow
Find out how authoritative and trustworthy your domain is in its topic or niche. Having links from more relevant sites on relevant subjects is naturally better.
31.Toxic backlink profile
This identifies potentially toxic backlinks that could be negatively impacting your search engine rankings.
32.Sitewide backlinks
Assess the potential fingerprint of backlinks and link farms. Too many links from a low value site can be toxic.
33.Backlink growth
Ensure the rate of your backlink growth is improving the quality of your SEO by generating link equity.
These types of links are considered good authorities by Google, and backlinks to these will impact positively on your rankings.


At the end of the audit process, we’ll produce a comprehensive report which spells out our technical recommendations in straightforward terms, and arrange a call or meeting to chat about our findings and agree an attack plan to get your site back on track.

Do I Really Need A Technical SEO Site Audit?


A comprehensive audit will crawl every corner of your site, just as a search spider would, to identify the technical glitches that turn off visitors and stop you from grabbing great Google rankings – thus building a picture of your SEO hygiene so that you know what needs to be fixed.

Your site may be performing well, but there’s always room for improvement – Position One on the SERPs page receives more than thirty times the traffic of Position Ten, whilst your traffic can double with every two positions climbed across the SERPs. Page one is good, but you should aim for great – your SEO campaign should be targeting that number one spot to drive customers to your site and boost your sales. And a technical SEO audit will create a strategy that gets you there.

Competition for those vital Top 5 SERP spots is now hotter than ever, so your audit will identify exactly why your website traffic or conversions have dropped; transforming problems into opportunities that propel you back up the rankings and drive sales.


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Customer Reviews
4.8 / 5

I chose to work with Maratopia because I was impressed by the knowledge of the team that visited our offices and the examples of work they’d carried out for other companies in our industry.

The planning workshops at the start of the project raised interesting questions, generated great ideas, and proved to be a solid foundation to build on.

We love the finished website and have been delighted with the increase in visitors and social interaction since it went live.

Additionally, developing an ongoing business relationship is important to me and it’s reassuring that I can rely on Maratopia to take care of any future updates to our website.

Fiona Lazenby , Managing Director at HotHouse Partnerships

I chose to work with Maratopia because I needed a new website.

I was impressed by their website development work provided for a number of other companies. I have found Maratopia to be an ideal business partner. They are really good at listening, providing clarity, and only then provided solutions meeting my business objectives. They also adapted easily during the development as my business needs became more tightly defined. Furthermore, the work was completed without fuss, on time and to budget, which is a major consideration for any business. In addition, developing an ongoing business relationship is important to me. I can leave technology development and ongoing website management to Maratopia.

This allows me to concentrate on writing new content, building my client base and generating revenue.

Paul Howard, Wine Alchemy

We had our Website built and designed by Maratopia, I am so delighted with it.

The team were professional, creative and completed our fabulous website ahead of schedule. They also had to work with a third party, which can be tricky, but absolutely no problem at all. All so smooth made my life so easy. They also helped me with the branding with research.

Thank you to all the team. for making my website so lovely.

Alana Mazza, Owner, Casale San Pietro

We have worked with Maratopia to build upon our existing national & international SEO strategies and have been impressed with the professional manner in which they approach their work and importantly, the results we have achieved together.

Martin Mansell, Managing Director,

The guys at Maratopia were brilliant, incredibly helpful and explained everything along the way, clearly they’ve spent a lot of time becoming experts in web development and marketing!

Great team and brilliant customer service! Thanks 🙂

James Ashton

We needed a brand new website, at short notice, and with a limited budget.

However, we also wanted great functionality, plenty of room for development and the ability to easily update content ourselves.

Maratopia came up with a solution for us which was just what we were looking for.

Chrisi and Tom were absolute stars at guiding us through the process and delivering on time.

Suzel Taber-Shaw, Scandinavia Only

Set up a website for us which has worked well.

Quick responses to additions & deletions when needed for marketing purposes.

Friendly & helpful team.

Janet Carr

Persistent, practical and patient!

Excellent service – we are delighted with our new website.

Rupert Ratcliffe, Managing Director of LONPROP Limited

Our online store was outdated, and wasn’t performing very well. Maratopia proposed a creative solution, provided an extremely competitive quote, and completed the project within 10 days. Conversion and revenue have been up substantially every month since the redeveloped site was launched, and I am extremely happy with their work.

Jason Morrison, Managing Director, Riso Gallo UK
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