Search Engine Optimisation (SEO)

Our unique SEO audit process examines every aspect of your on- and off-site SEO to build a full picture of your site’s performance and identify obstacles to those top SERPs spots.

From here, we’ll develop a strategy designed to beat those barriers and boost your performance.

In the digital era, consumers’ attention spans are shorter than ever.

And whatever they’re searching for, they want results fast. That’s why the easier you are to locate on the search engine results page, the better chance you have of competing.

Your customers won’t hunt for you if they don’t know you exist, so your brand needs to be readily accessible online.

SEO is the best way to place your business within easy reach online by ensuring your site appears in search results for relevant queries. By targeting high-intent traffic – that is, customers who know what they want and are ready to buy from businesses like yours – you’ll see a massive return on investment from your SEO campaign.

Whether you’re an ecommerce platform selling physical products, or marketing your services online, SEO is your opportunity to get your brand in front of customers – it’s as simple as that.

And with SEO services from Maratopia, you’re not just keeping up with the competition – you’re getting ahead.

As part of your SEO campaign, we’ll recommend a content marketing strategy designed to improve your site’s performance in search engines by targeting keywords and phrases your customers are looking for and providing useful, relevant content that satisfies Google’s E-A-T (Expertise, Authority, Trust) guidelines.

SEO-driven content marketing is designed to engage directly with the needs and wants of your customers by providing the answers to their questions, whilst demonstrating to search engines that your site is contains the valuable information their users need. Content marketing is designed not only to attract the right kind of customers – those who are genuinely interested in your product – through SEO, but also to drive sales. SEO-driven copy is only truly effective if it can drive sales, and our in-house copywriters are trained to combine keyword optimisation with lexical skill to create content that engages your readers and inspires them to convert.

Technical SEO ensures that your website is easy for search engines to crawl. It takes into consideration factors such as your sitemaps, page speed, and image optimisation.

The easier it is for spiders to crawl and index your site, the better chance you have of reaching those higher rankings. And by improving your technical SEO, you’ll boost the effectiveness of your keyword optimisation.

An SEO audit with Maratopia will explore every inch of your on- and off-site SEO to identify every obstacle that stands in your way of those top rankings, from technical issues to competitor advantages. Our experts will identify your pain points and provide solutions to sharpen your technical SEO and perfectly position your site for those top SERPs spots.

SEO hygiene is the process of continually maintaining your SEO campaign. This necessary maintenance ensures that all changes to your site are in line with SEO best practices, and continue to retain and improve your rankings.

Poor SEO hygiene can lead to site penalties, reduced visibility and traffic, and ultimately a loss of site revenue. Changes either to your site or to the search engine algorithms can impact your rankings and cause short or long-term fluctuations, but by following SEO best practices – making sure that all pages have appropriate page titles, meta tags, and heading structures, and that your content is fully keyword-optimised, will go a long way. However, you should also be looking out for the quality of your backlinks, the impact of any new coding and cross-device optimisation, as well as factors like site architecture, navigation, internal and external links.

A technical SEO audit will identify all existing issues with your SEO hygiene and provide a strategy to keep it in good health.