Whether you're a small business, or a well established corporate chain, remarketing campaigns can benefit every business model from the ground up. Your remarketing efforts can greatly impact your customer reach positively, and help to target potential customers who...
Increasing your conversion rate is one of the most important things you can do as a business; conversion is the process of converting visitors to your website into customers. Conversions aren’t just when your customers buy a product from you either. Your conversion...
Every year there are a whole host of events that brands can, and usually do, make the most of. However, there are still plenty of business out there that let these annual days pass them by. There are plenty of dates in the calendar year that present prime marketing...
The last two years have taught us the hard way that no one can predict the future. But consumer trends can give us an educated guess as to the next direction of the market, and help build your strategy for the year ahead. Existing patterns can teach us a lot about the...
It’s the most wonderful time of the year, as we indulge in mince pies and festive cheer, sipping mulled wine as we wander around Christmas markets. The yuletide spirit permeates everything from our Spotify suggestions to our office chatter. We’ve grown accustomed to...
What is Shopify SEO? Shopify powers over a million ecommerce businesses all over the world, and its ease of use means that anyone, anywhere can start their own store to market and sell their products. But with so many businesses out there, getting yours to stand out...
Are you ready to get your business online for the first time? Or perhaps you’re looking to boost the impact of your digital presence with a shiny new website? Either way, you’ll need a strong template to start out with, and if you’re no master web designer yourself,...
If data protection doesn’t float your personal or professional boat, May 25th, 2018 probably passed unnoticed. But if you’re concerned with compliance, you’ll probably remember it as the date when GDPR (General Data Protection Regulation) aligned and updated data...
Data Retention Controls are Coming to Google Analytics in May 2018 Like many people, we opened our Analytics accounts this morning and were greeted with a blue message bar advising: "We've recently launched new Data Retention controls that may affect your data...
I’m sure by now you’re acutely aware that GDPR’s on its way — but how well developed is your plan for ensuring your business is compliant? If you don’t have a plan yet don’t panic — you’re certainly not alone. But dedicate the next few minutes of your life to this...