SEO stands for Search Engine Optimisation. It ensures that your content, website architecture and UX adhere to best practice for grabbing great rankings in organic search results of sites like Google, making you more visible to customers online and driving traffic to your website.
Whether you’re running a one person operation or a national corporation, you need to have a fully-functional website that enables you to grow and connect with customers online.But what exactly do we mean by a “fully-functional” website? At a base level it means a website that performs well, has an attractive design and provides an overall positive user experience (UX).
Picture the scene…
You’re a cake fanatic and your fellow pastry pals have been ranting and raving so much about the new muffins taking your town by storm that you’ve begged them for the bakery address.
When you’re first dipping your toes into the kaleidoscopic waters of website development, information overload can drive you as crazy as cats with cucumbers.
Have you ever been super-excited about visiting a new store, only to get so frustrated by its labyrinthine floor plan that you flee the scene via the nearest exit – instead of leaving with those snazzy Scandinavian toe socks your tootsies have been yearning for?
Web designers are skilled professionals with the technical and creative prowess to build websites which function fantastically and secure prominent search engine positions.
Have you shelled out a small fortune on SEO only to discover after a few months that your Google rankings are rising slower than a snail on a soapy windowpane?Did you expect them to shoot skyward faster than Harry and Meghan’s goodbye flight to Canada?
Once upon a time, blogging was little more than a hobby for budding writers who used punchy prose to connect to audiences interested in particular topics.
If you don’t have a blockbuster budget, haven’t worked as an assistant to Martin Scorsese and don’t know one end of a boom mic from another, creating videos for your business for the first time …
Brand purpose sets out how your company plans to change the lives of consumers and the wider world for the better. It’s essentially your raison d’etre – so taking time to define and develop it …
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