Brand archetypes are universally recognised personas which a company can align its brand personality with – in order to connect with customers on a more human and relatable level. Used appropriately, brand archetypes are recognisable to customers in diverse cultures and demographics.
What Are The 12 Brand Archetypes And How Can I Use Them?
Ideal type – how brilliant typography elevates your brand
Typography isn’t exactly the most talked about topic – in fact, unless you work in print, publishing or another text-based profession, it may be entirely unfamiliar. But if you don’t yet know the difference …
Here’s why your brand purpose is crucial for customers
Brand purpose sets out how your company plans to change the lives of consumers and the wider world for the better. It’s essentially your raison d’etre – so taking time to define and develop it …
5 reasons your startup should focus on culture first
A strong culture is the backbone of any business that wants to survive and thrive. However, instead of being prized as the lifeblood of success, it’s often either dismissed as a nebulous concept that …
Brewdog — from hopeful home brewers to beer behemoths in 5 steps
Brewdog’s approach to marketing is as bold and brash as a half-brick hurled through a pub window. In only 10 years, founders James Watt and Martin Dickie have evolved from moonshine merchants based in a …
Logo Use Online: Copyright Act
Logo Use Online: Copyright Act When it comes to designing and building websites, particularly for our eCommerce clients, we often need to use other companies’ logos to promote the products being sold. Herein lays one …
Colour Psychology In Web Design
Colour Psychology In Web Design The psychology behind web design is often overlooked as an unnecessary practice. However, in recent years it has become clear that visual cues and aesthetics can be more powerful to …
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