An SEO agency is packed with talented professionals who can optimise your website so that it targets organic search traffic, secures high search engine rankings, and attracts customers by the bucketload. However, SEO is a tricky technical game where big players like...
Our Search Marketing Blog Blog
The 10 Best Christmas Adverts of All Time
The Christmas advert has become as traditional as turkey. Every year we look forward to dazzling displays from our favourite brands – from shop windows to social media, we’re mesmerised by their fervour for the festive spirit. And when it comes to TV advertising, some...
5 Digital Marketing Campaigns That Capture the Festive Spirit
It’s the most wonderful time of the year, as we indulge in mince pies and festive cheer, sipping mulled wine as we wander around Christmas markets. The yuletide spirit permeates everything from our Spotify suggestions to our office chatter. We’ve grown accustomed to...
Google’s 2021 Updates and What They Mean for Your Website
With over 86% of the market share, Google is the world’s biggest search engine. And their service continues to evolve, so it’s no surprise that in its quest for self-improvement, SEO pros need their fingers on the pulse at all times. And by staying up to date with...
How to Optimise Your Shopify Site for SEO
What is Shopify SEO? Shopify powers over a million ecommerce businesses all over the world, and its ease of use means that anyone, anywhere can start their own store to market and sell their products. But with so many businesses out there, getting yours to stand out...
5 Reasons Your Business Needs to Optimise for Voice Search
Voice recognition technology is one of the fastest-growing branches of tech today. And since the introduction of Apple’s virtual assistant Siri in 2011, voice searches have become a part of everyday online life. The market is now full of virtual assistants and voice...
5 Ways to Fast-Track Your Digital Transformation
In a world increasingly reliant on the virtual realm, your business needs to embrace the digital age in order to keep up with the ever-evolving market. It’s the 21st century, and ignoring technology is not an option. A 2019 survey indicated that 82% of CEOs were...
5 Tips for Choosing the Best Website Template
Are you ready to get your business online for the first time? Or perhaps you’re looking to boost the impact of your digital presence with a shiny new website? Either way, you’ll need a strong template to start out with, and if you’re no master web designer yourself,...
5 Reasons PPC Should Be Part of Your SEO Strategy
At Maratopia Digital Marketing, we’re forever proclaiming the benefits of a good SEO campaign and why you can’t do without it. But SEO cannot sustain your digital marketing alone – there are many other factors that comprise the customer journey. And while it’s an...
5 Mistakes Content Marketers Are Still Making
Content marketing is one of the best ways to bring in new leads. However, it’s a difficult skill to master. You need to be strategic with all forms of content, whether it’s blog posts, email marketing or social media pieces. Good content marketing should provide...