Our Search Marketing Blog Blog

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How to Create SEO Friendly Content

How to Create SEO Friendly Content

If you’ve been wondering how to create SEO friendly content, it's important to remember that there ten essential elements: Write content that satisfies humans first Develop an SEO content strategy and plan Conduct content research for audience, topics and keywords...

Local SEO vs International SEO: What’s the Difference?

Local SEO vs International SEO: What’s the Difference?

If you’re looking to improve your search engine rankings with SEO, you’ll need to be aware of the difference between local and international SEO. Read on to find out how the variations in the two can be crucial in determining the scale of conversions, and impact of...

10 Ways To Make Your Business Blog Less Boring

10 Ways To Make Your Business Blog Less Boring

Once upon a time, blogging was little more than a hobby for budding writers who used punchy prose to connect to audiences interested in particular topics. Fast-forward to 2023 and it’s now a well-respected and hugely popular content marketing technique which can...

Google’s Core Web Vitals: What Are They?

Google’s Core Web Vitals: What Are They?

With three essential pillars, Google’s Core Web Vitals could be compared to the ingredients of a fantastic SEO cake. Implementing the right quantities of each will help you to take your customer’s experience with you online to a new level. These core web vitals will...

Does SEO Still Work in A Recession?

Does SEO Still Work in A Recession?

As 68% of online experiences begin with a search engine, there’s no denying that search engine optimisation is at the frontline of digital marketing, there is no denying. But in the throes of a nationwide recession, how useful is it to getting your business to the...

Why Do I Need a PPC Specialist?

Why Do I Need a PPC Specialist?

What is PPC? In the world of digital marketing, PPC (Pay Per Click) involves placing adverts within the first page of search engine results to increase the click rate onto your website. Did you know that the top 96% of traffic clicks on Google are concentrated on the...

How Does Blogging Help Your SEO?

How Does Blogging Help Your SEO?

The first blog was created in 1994 by Justin Hall as a platform for publishing his writing. Since then, blogging has grown exponentially as a way of sharing information with the world. It’s also widely used in digital marketing as a way of boosting exposure to branded...