About the Author

Steve Harvey-Franklin

I founded digital marketing agency Maratopia (then WSI Yorkshire) in 2003 – which, when I take two minutes to think about it, is both scary and reassuring.   It’s scary because in many ways 2003 seems like a lifetime ago, but reassuring since it’s a long-time in agency terms, so we must have been doing more than a few things right along the way.   My pre-agency experience is diverse, but always directed in one way or another towards innovations in digital tech, creativity and entrepreneurialism – disciplines which have remained lifelong passions. Career Journey I’ve turned my hand to helping some outstanding teams over the years, but here are a few highlights from my career so far:   Helping to grow Visual Communications Group (VCG) from a £250k per annum photo library to a £100m multi-media global group which was eventually snapped up by Getty Images.   The growth journey of VCG was propelled by acquisitions and rapid organisational transformation.I had run the production and content generation division and fostered an environment where some of the best stock photography in the business allowed our creatives to bring their visionary projects to reality.   Finally, I also managed and optimised the group’s technology and marketing processes to launch groundbreaking print catalogues and some of the earliest B2B e-commerce websites.   Moving on to head the European arm of AIM-listed ImageState, during an exciting era in which the industry was rapidly expanding and digitising.   The direction of travel was that film and duplicates were replaced by scanned images, digital cameras came to the fore, CD Roms saw paper catalogues destined for the dustbin, then truly globally trailblazing B2B websites and the proliferation of royalty-free images created a sea change in the sector.   Progressing to head up Internet Direct, which was then the largest independent online retailer of digital cameras, until it was sold to Pix Mania. Destination Maratopia Thanks to the varied and vibrant career path, by the time I was considering branching out with my own agency, I’d run numerous B2B and B2C e-commerce companies and led in-house and agency teams working across the key digital marketing disciplines – including web development & design, SEO, Paid Search, Social Media and Analytics.   I’ve always been a hands-on leader, and through good and bad experiences with internal teams and agencies, I realised that existing agencies tended to be founded by either creatives or technical experts with polarized cultural outlooks and often, a lack of experience in the hard-won business skills which secure steady growth and sustainable success.   Realising that my background and philosophy could plug this gap in the market was the main motivator for setting up a customer-focused, holistic digital agency. So Maratopia was founded with a clear focus on empathically understanding how customers think, committing to transparently demonstrating ROI, and harnessing a blended creative and technical approach which achieves goals and enables outstanding customer experiences.   Because of my direct and deep prior experience in dealing with agencies, I could identify clients’ pain points, put myself in their shoes and translate technical jargon into Plain English so that it was easy to understand how our expert techniques and strategies could help any business excel and achieve outstanding results against agreed KPIs. Lifelong motivation After 16 years and counting, Maratopia’s Mission is still to be ‘our clients’ most trusted partner’.   So staying true to the values that drove me to set up shop in the beginning, I’ve surrounded myself with a team of talented staff who are dedicated to strategic thinking that’s infused with technical creativity and sharing collaboratively with clients every step of the way – hence our mantra of ‘think, create, share’.   I’m still as excited to walk into the office today as I was in 2003 – and although the tech I work with has changed beyond belief in the intervening years, my motivation remains the same.

What does an seo copywriter do.

What Does An SEO Copywriter Do?

In Content, SEO by Steve Harvey-Franklin

An SEO copywriter writes copy that’s specially formatted and optimised to help websites climb search engine rankings but also engages, informs and persuades readers. SEO copywriters therefore blend creative and technical digital skills to create …

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Seo and content jigsaw piece

10 Ways To Craft Content For SEO

In SEO by Steve Harvey-Franklin

SEO-friendly content is carefully crafted to capture a high ranking on search engines like Google. Optimising content like blogs and videos for SEO ensures it’s relevant to popular search topics, phrases and keywords and formatted to satisfy user experience (UX) and search spiders.

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Manufacturing image

Local Manufacturing Growth Programme | Maratopia Digital Marketing

In Digital News, Internal News by Steve Harvey-Franklin

The MGP initiative is administered by local government agencies and is dedicated to driving growth in local economies by pinpointing and removing the barriers stopping manufacturing SMEs from growing as they should.

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search engine map

5 Ways to Grow with International SEO

In SEO by Steve Harvey-Franklin

International SEO optimises every element of your website so that search engines instantly know which countries, languages and customers you’re targeting from a global internet population of 3.3 billion.

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Banner of Atoms, molecules & organisms.

Why should I care about Atomic Web Design?

In Digital News by Steve Harvey-Franklin

Atomic web design compares website components to chemistry building blocks like atoms, molecules and organisms. You should care about it because it’s a flexible, bottom-up, design solution that facilitates a fantastically smooth, consistent and natural …

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Amber and Sean with their Google Certificates.

Maratopia Scores Google Exams Success

In Digital Marketing, Google, Internal News, Pay Per Click by Steve Harvey-Franklin

At Maratopia, we’re always looking for ways to help members of the team expand their skillset and advance their expertise.

So we’re delighted to announce that our new apprentices Sean and Amber have embraced our commitment to learning by passing the prestigious Google Analytics and Google Ads exams with flying colours!

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Infographic of website device responsiveness.

What’s responsive web design and why should you bother with it?

In Digital News by Steve Harvey-Franklin

Responsive web design ensures that your website offers an equally excellent user experience to people on any device or browser. It’s worth your while because it satisfies SEO and customer demands so completely that search engines like Google absolutely love it.

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10 pros and cons of influencer marketing you need to know

In Content, Social Media by Steve Harvey-Franklin

Is working with an influencer a stroke of inspiration that’ll brilliantly boost your brand reach or bandwagonism that’ll ruin your reputation and blow a humongous hole in your budget? Instagram is the don dada of …

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Old English writing.

Why is using Plain English important for your business?

In Content by Steve Harvey-Franklin

  Using Plain English is important for your business for many reasons – but in simple terms, it helps you get to the point fast and sell your products and services effectively. First, you should …

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video being edited

Top 15 Video Editing Apps for Mobile, Mac and PC

In Digital Advice, Mobile, Social Media by Steve Harvey-Franklin

If you don’t have a blockbuster budget, haven’t worked as an assistant to Martin Scorsese and don’t know one end of a boom mic from another, creating videos for your business for the first time …

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