Maratopia Headlines January 2019

In Digital News by Steve Harvey-Franklin

THE ATTERCOPIA HEADLINES – JANUARY 2019

If you sometimes find digital media as mind-boggling as Brexit, our industry snapshot selection is as illuminating as a lighthouse in a stormy sea — so anchors aweigh for 2019!

THREE TRENDS SET TO IMPACT LOCAL SEO IN 2019 & BEYOND

(Via Econsultancy)

‘According to Google, 50% of people who conduct a local search on their smartphone will visit a store within a day. Similarly, research by ComScore suggests that 56% of ‘on the go’ searches have local intent…’

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YOUR GUIDE TO PICKING THE RIGHT KPIS FOR CONTENT

(Via Search Engine Journal)

‘In the SEO world, you may have heard the phrase “content is king.” However, measuring your content’s success is not always simple.
This guide will serve as a reference on how to select the right KPIs for an accurate measure of success.’

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7 FACTORS TO CONSIDER BEFORE MAJOR WEBSITE CHANGES

(Via Search Engine Journal)

‘Changing your content management system, joining domains, or migrating to a new domain can result in dramatic ranking changes. These are seven considerations for preserving or improving your rankings before attempting these changes.’

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THE LOST ART OF THE MID-RANGE BLOG POST

(Via Contently)

‘75 percent of the public prefers articles they read to be under 1,000 words. Only 5 percent prefer articles over 2,000 words. The average adult reads about 200 words per minute, which means longform articles take at least 10 minutes to complete.’

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