Magnificent 7 — Maratopia’s mid-year digishpere highlights
From celeb tweets bombing stocks by billions to goal-grabbing World Cup guerrilla marketing, 2018 so far has sizzled with hot digital topics.
Here’s a scorching septet of highlights for your delectation.
1. Surging web population
With New Year bells still clanging in our hungover heads, global digi gurus Hootsuite and We Are Social reported that over half the world’s population were now online — that’s a bulging 4.021 billion.
2. Kylie’s snapchat tweet tornado
Some industry insiders are cynical about the power of celeb influencers — but Kylie Jenner’s torn-faced tweet about Snapchat’s redesign in February caused stock value to tumble by $1.3 billion.
3. Facebook fraud squad
As the Beast from the East blasted its last, Facebook cranked up its crackdown on shady businesses seducing customers with spammy engagement bait.
4. Google Analytics and GDPR
In April, the nation greedily gobbled Easter eggs as businesses geared up for the launch of digital-driven GDPR legislation the following month.
5. Cambridge Analytica crisis
Right after May day, controversial data firm Cambridge Analytica (CA) shut its doors, scuttled itself and sank into internet history.
6. Wonderful Webbys
As CA disappeared in the digital depths, the Webby Awards 2018 rose like a phoenix from the flames to remind us of everything that’s outstandingly inspirational and positive online.
7. World Cup 2018 — marketing’s midfield generals
Football didn’t quite come home for England at this year’s World Cup — but it wasn’t far off, and VAR controversies plus giant-killing games equalled visceral thrills nonetheless.
Several global brands marketed outside the box to capture footy fans’ attentions — here’s The Drum’s guide to World Cup 2018’s guerrilla marketing hits and misses.
That’s the final whistle for our mid-year digisphere highlights — but keep an eagle eye on our blog for more breaking news.