The Maratopia Headlines – 8th February 2018
Let’s dive headfirst into the Maratopia Headlines – our weekly round-up of the most scintillating stories in digital media.
Take a look at our highlights for 08/02/18…
Could the GDPR improve how you gather B2B marketing data?
“The new EU Global Data Protection Regulation (GDPR) has created a number of challenges and concerns for businesses across the world. With GDPR fines reaching €20m or 4% of global turnover, those concerns are well founded. Every item of personal data is covered by GDPR – including your B2B marketing data…”
Google dedicates engineering team to accelerate development of WordPress ecosystem
(Via Search Engine Land)
“Google has invested heavily in shaping the architecture of the web, working with developers, the open-source community and the SEO community to ensure adoption of technologies and practices as part of its mission “to contribute to the prevalence of a healthy, flourishing, and vibrant web. Most recently, Google has partnered with open-source content management system (CMS) WordPress, arguably the largest, with market share nearing 59 percent and an estimated 1/3 of all web content published through the platform — including our three publications…”
Google Answer Boxes: the what, why and how
(Via Search Engine Watch)
“Google strives to provide the answer to any question a user may be searching for and we’ve seen this evolve through recent years – from improved local search results to the expansion of the knowledge graph into Answer Boxes. Google have exploited this at times and this has most notably seen in the Car Insurance market where they have introduced their own price comparison service above others…”
Google tests the efficiency of Programmatic Guaranteed for marketers and publishers
(Via The Drum)
“Google has run a test, alongside Boston Consulting Group and Nielsen, to try to ascertain how much more efficient it is to run campaigns through a consolidated Programmatic Guarantee system, versus a siloed open market and direct route. According to the research, the campaigns drove 11% more in reach efficiency, meaning the campaigns reached 11% more unique customers by using Programmatic Guaranteed…”