12 Essential WordPress Plugins for Content Marketing

by | e-Commerce News, Web Design News

Maratopia Search Marketing Ltd Logo

With the help of the internet, our developer and resident WordPress expert Dan, we have managed to compile a pretty comprehensive list of some of the best WordPress plugins available for you to peruse and try at your leisure.

Plugins on WordPress can be a very powerful addition to your website or blog, not least because they enable you to change the functionality and design of your site in almost one fell swoop. They allow you to “extend the functionality of WordPress” to meet you and your users needs.
So, without further ado, here is a list of some of the WordPress Plugins you could be using and maybe even should be using, to improve your blog and website!

Bump This

Bump This is a WordPress plugin which adds an extra button for users when viewing a post. By pressing it, users can “bump” the post. If enough people click the button, and bump the same posts, the most “bumped” blogs will be moved to the top of the list. This is an ideal solution for businesses and indeed individuals publishing a high quantity of content as it allows your uses to help you establish what’s popular.

WordPress SEO

WordPress SEO pretty much does what the name suggests. It allows you to better optimise your site and blog posts especially for search engines. It adds a set of fields below your post editor, directly onto your WordPress Platform which includes: focus keyword, SEO title and Meta Description. You fill these fields in a snippet preview is generated so you can see how your search result will appear.

Better still their is a checklist that tracks how well optimised your blog content or page content is for the focus keyword you choose. A dead simple way to keep your SEO in check. It also goes far beyond this offering much more complex services for those in the know making it a plugin that is as useful for the novice and advanced SEOer.

LeadIn

LeadIn integrates with a number of form plugins for WordPress, so that anytime someone submits a form (ie. a contact form, newsletter sign up form etc.) on your website, they are automatically added to a database of contacts. No only that, but leadin also collects and stores data on each contacts page view history. This information can help you tailor content market to these individuals based on the areas of your site you know they visited.

Firefox OS Bookmark

Firefox OS Bookmark is a newer addition to the array of WordPress plugins available but already it has an excellent reputation if the reviews are anything to go by. This plugin gives you everything you need to register your WordPress-based site as a “hosted app” on their marketplace.

Crazy Egg Heat Map

The Crazy Egg Heat Map plugin is (as the name suggests) a heat mapping tool that tracks the most frequented areas on your web pages, giving you a general visualization of where your visitors click.

YOURLS

YOURLS provides a service comparable to Bitly and allows you to customize a shortened URL link that otherwise wouldn’t actually offer any additional information about the page being linked to.

Q3W2 Fix Widget

Q3W2 allows you to fix the position of your widgets on your page. This way, if you scroll down, up, or side to side your widget will always be visible and immediately accessible. You also have the option to fix multiple widgets into your sidebars.

Comment Redirect

The Comment Redirect plugin allows you to encourage commenter interaction in a more creative way. It works by redirecting commenters who’ve submitted their first comment to a landing page of your choice allowing you to give them follow-up questions, offers, or CTA’s.

WPFront

WPFront is a customizable notification bar that pops up after a predetermined number of seconds in order to advertise a specific promotion, news item, etc. The plugin allows you to create not only a message but also an optional button that can redirect the visitor to a different page on your site.

Plugins Garbage Collector

Plugins Garbage Collector can help boost your page load RPMs by cleaning up your database by removing old, unused plugins.  If you want your website running at optimum power, then this plugin is definitely for you.

Askimet

This is a spam filtering plug in that is a simple but invaluable addition to your WordPress blog. It ensures all the unwanted comments you’re likely to see appearing on your blog head straight to the spam folder to be deleted or at the very least head to the pending folder to await your discretion. No comment gets published with Askimet without your say so, without you have to trawl through the nonsense yourself. Nifty.

Shareaholic

This seems an obvious addition to the list but still, if we are going to give you the essentials then this is certainly one of them. Shareaholic instantly adds an array of social media sharing buttons to the bottom of individual blog posts allowing users to share your content more easily, effectively help spread your content across the web. Straight forward but very effective and frankly, this functionality is expected by users today so Shareaholic is an easy way for you to give it to them.

More From Us

How Does A Remarketing Campaign Benefit My Business?

How Does A Remarketing Campaign Benefit My Business?

Whether you're a small business, or a well established corporate chain, remarketing campaigns can benefit every business model from the ground up. Your remarketing efforts can greatly impact your customer reach positively, and help to target potential customers who...

5 Tips to Increase Your Website Conversions

5 Tips to Increase Your Website Conversions

Increasing your conversion rate is one of the most important things you can do as a business; conversion is the process of converting visitors to your website into customers. Conversions aren’t just when your customers buy a product from you either. Your conversion...

5 Annual Events Marketers Can Make the Most of in 2022

5 Annual Events Marketers Can Make the Most of in 2022

Every year there are a whole host of events that brands can, and usually do, make the most of. However, there are still plenty of business out there that let these annual days pass them by. There are plenty of dates in the calendar year that present prime marketing...

5 Key Consumer Trend Predictions for 2022

5 Key Consumer Trend Predictions for 2022

The last two years have taught us the hard way that no one can predict the future. But consumer trends can give us an educated guess as to the next direction of the market, and help build your strategy for the year ahead. Existing patterns can teach us a lot about the...

5 Reasons You Need a Website Audit

5 Reasons You Need a Website Audit

Optimising your site for search engines isn’t a sprint, it’s a marathon. And along the way, you’ll inevitably encounter new challenges as your strategy grows.For instance, over time you might find that your site rankings have stagnated – or worse, dropped. Or perhaps...

How to Launch Your New Website Without Losing Your Old Rankings

How to Launch Your New Website Without Losing Your Old Rankings

Launching a new website is an exciting and sometimes stressful experience for many businesses. An online presence is essential for drawing in your consumers and having an outage can cost you money. Amazon learnt this the hard way in 2018 during their much anticipated...